You have real distribution.
You have a real team.
You are investing real dollars into growth.
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But:
-Growth is harder than it used to be
-Marketing feels busy but not compounding
-Too many initiatives, not enough clarity
-Bigger competitors are louder
-You know there is more potential in the brand
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You do not need more tactics.
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You need sharper strategy and stronger alignment.

At the $10M to $60M stage, consumer brands do not fail from lack of effort.

They stall because:
-Positioning is not distinct enough
-Portfolios are unfocused
-Marketing lacks a unifying strategy
-Teams are executing without clear priorities

I step in as a Fractional CMO to bring focus, clarity, and structure so your brand can compete intelligently and scale confidently.

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1. Sharpen Positioning
Clarify what matters to your consumer, and through the lens of your consumer, what is most important about your brand. This is what will set your band apart and where you will win.

2. Focus the Growth Strategy
Align priorities across brand, portfolio, retail, and marketing so your efforts compound instead of scatter.

3. Build the Systems
‍Create the operating rhythm, planning structure, anddecision frameworks that turn strategy into measurable growth.

This is not about doing more.

It is about doing the right things, consistently.