Strategic Growth Leadership for Scaling Consumer Brands
I help $3M–$50M consumer brands outsmart biggercompetitors using insight-driven strategy. I partner with founders to clarify growth plans, align teams, and build the systems that drive sustainable performance without relying on corporate-sized overhead.
Designed for $3M–$50M consumer brands ready for disciplined, scalable growth. As your Fractional CMO, I step in to stop the guesswork and build a strategy that helps drives growth. This is not a light advisory; this is active strategic leadership and partnership.
As your Fractional CMO, I lead:
Growth strategy development and prioritization: Cutting the noise to focus on the 20% of activities that drive 80% of your results.
Brand & portfolio alignment: Ensuring your brand story actually resonates with "why" behind what matters to your consumer.
Marketing Investment Discipline: Auditing your spending to eliminate waste, increase efficiency, and maximize ROI.
Retail & channel Strategy: Aligning your marketing to drive velocity where it matters most.
Quarterly planning and accountability: Moving past "vanity metrics" to data that reflect your actual P&L.
Performance Accountability: Minimum three-month commitment to ensure momentum.
Engagement Structure:
Ongoing Monthly Partnership: Minimum three-month commitment to ensure momentum. Strategic Immersion: Dedicated executive time integrated into your leadership planning and decision-making.
Direct Collaboration: Working side-by-side with the founder and senior team.
How the Partnership Unfolds
Step 1: The Strategic Deep-Dive
Uncover your hidden growth opportunities.
I begin with an intensive evaluation of your current marketing ecosystem—strategy, channels, creative, and spend. This isn't a surface-level audit; it’s the same level of strategic intelligence I used throughout my career and now have adapted for the $3M–$50M scale to reveal exactly where to focus formaximum impact.
Step 2: The Outsmarting Playbook
Strategy that drives bottom-line results. Using thedeep-dive insights, I craft a customized, insight-driven strategy aligned with your revenue goals and investor expectations. Whether you'rerepositioning for a new audience or expanding your category, you’ll receive aclear roadmap with tactics, success metrics, and growth projections—built towin without a "Big Brand" budget.
Step 3: Integrated Execution & Alignment
Turning strategy into a functioning system. A strategy is only as good as the team's ability to run it. I work directly withyour internal team and external agencies to ensure every dollar spent and everycreative asset produced aligns with the playbook. I help you professionalizeyour marketing operations so your brand acts and performs like a market leader.
Step 4: Continuous Optimization & Accountability
Measured growth, not random acts of marketing. The market moves fast, and your marketing needs to move with it. We don't "setit and forget it." I provide ongoing leadership to review performancemetrics, audit the P&L impact of our spend, and pivot when the data tellsus to. This is where we ensure the waste stays out of your budget and growthremains sustainable.
A 6–8 week strategic engagement designed to define the core idea that drives long-term competitive advantage. This is not a creative brainstorm.
It is a disciplined, leadership-level working process.
I speak to founders, leadership teams, and industry groups about how brands win through sharper strategy, not bigger budgets.
Speaking sessions are tailored to the audience.
