I’m a brand builder and marketer who brings creativity, positivity, and a whole lot of energy to everything I do. With over 25 years of experience across industries and disciplines, I launched FEARLESS Strategic Marketing to leverage my years of expertise to help businesses grow through bold, insight-led strategy — not bloated budgets.
Through my work as a marketing advisor, fractional CMO, brand strategist, and keynote speaker, I empower growing consumer businesses to make bold, strategic marketing decisions that outsmart - not outspend - competitors, driving revenue growth.
I’ve had the privilege of working alongside some of the world’s top CEOs, building authentic partnerships and delivering results that stick. I spent years at Leo Burnett and BBDO shaping strategy and creative for PepsiCo, Starbucks, Procter & Gamble, SodaStream, Frito-Lay, Nintendo, and The General Insurance in addition to brands of all sizes and stages. Over the years, I’ve earned top industry awards for both creative excellence and effectiveness, spanning sectors like CPG, food and beverage, beauty, retail, financial services, wellness, and insurance. What drives me is simple: I love building brands that connect with people. My approach always starts with the consumer — what matters to them in their lives. From there, I mix data, research, creativity, innovation, and technology to create bold, single-minded strategies that lead to powerful brand experiences. I believe success doesn’t come from massive budgets — it comes from big ideas and the guts to go for them.
💥 Let’s build something brave together.
I helped grow The General Insurance, a true challenger brand, to over $1 billion in revenue in a category dominated by huge players with $2 billion ad budgets like Progressive, Geico, and State Farm.
On Kerrygold, I assisted the team in hitting $1 billion in annual revenue within 5 years of working on the business while also growing the revenue in the U.S. by 20% every year from 2016 to 2024.
On Lay’s potato chips, I collaborated with the team on leading the largest turnaround in the 75-year history of the business and drove $100 million in incremental sales three years in a row.
The Holiday campaign my team led for Kohl’s department stores was the most successful in the 90-year history of the business, hitting #2 in top-of-mind awareness only behind Amazon.
On the Starbucks Ready-to-Drink North America Partnership with PepsiCo, I led the team on the most successful product launch in the history of their partnership.
1. How to win, when you can't outspend your competitors
2. Ways to market effectively in a difficult economy.
3. How to scale a premium brand during a recession.
4. Ways to get consumers to notice and engage with your brand and content.
5. How to create a consistent brand experience across all consumer touchpoints and drive efficiency.
By focusing on high-impact activities tailored to your target audience, I drive growth, optimize ROI, and maximize the effectiveness of tight budgets.
My approach to building bold, distinctive brands is rooted in a combination of data, research, strategy, creativity, innovation, and technology, ensuring bespoke solutions that help brands stand out and thrive in competitive markets.
As an embedded executive marketing leader, I provide customized, high-impact strategies designed for economic value based on the needs of your business.
My passion, insight, and commitment to understanding every nuance of the businesses I work with have helped me form close relationships and deliver brand-defining work as your proven strategic partner.
I thrive alongside ambitious leaders who…
I've won every creative and effectiveness award multiple times including...
