I lead growth strategy for scaling consumer and CPG brands, helping founders sharpen positioning, focus their growth priorities, and build the systems required to compete intelligently in crowded markets.
With more than 25 years of experience across global and emerging brands, I launched Fearless Strategic Marketing to bring proven executive-level leadership to companies that need strategic clarity without full-time overhead. My work spans fractional CMO partnerships, structured brand strategy engagements, and executive keynotes. In each case, the focus is the same: disciplined strategy that drives measurable commercial outcomes. Earlier in my career, I spent over two decades at Leo Burnett, Energy BBDO, and BBDO Worldwide, partnering with leadership teams at PepsiCo, Starbucks, Procter & Gamble, SodaStream, Frito-Lay, Mars Food, The General Insurance, and others. My role consistently sat at the intersection of brand, growth, and business performance. I have been fortunate to earn industry recognition for both marketing effectiveness and creative excellence across categories, including CPG, food and beverage, beauty, retail, and wellness. More importantly, I have built long-term partnerships with CMOs and CEOs who value strategic clarity and commercial impact. My approach is grounded in a simple principle: Growth does not come from bigger budgets. It comes from sharper decisions. Every engagement begins with understanding what drives the business and what matters most to the customer. From there, I develop focused strategies that align leadership, guide investment, and create a durable competitive advantage. I believe strong brands are built through discipline, clarity, and conviction. My role is to help leadership teams make confident decisions that scale.
💥 Let’s make your brand, category-defining together.
“Anna’s commercial acumen and ability to connect with the business in its own language — financial KPIs, distribution and POS targets — meant we had a true strategic partner supporting growth at every level. Hercalm, unflappable leadership helped us navigate complex global strategy and budget decisions with confidence.”
— Roisin Hennerty, Former CEO Ornua Foods Americas
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I helped grow The General Insurance, a true challenger brand, to over $1 billion in revenue in a category dominated by huge players with $2 billion ad budgets like Progressive, Geico, and State Farm.
On Kerrygold, I assisted the team in hitting $1 billion in annual revenue within 5 years of working on the business while also growing the revenue in the U.S. by 20% every year from 2016 to 2024.
On Lay’s potato chips, I collaborated with the team on leading the largest turnaround in the 75-year history of the business and drove $100 million in incremental sales three years in a row.
The Holiday campaign my team led for Kohl’s department stores was the most successful in the 90-year history of the business, hitting #2 in top-of-mind awareness only behind Amazon.
On the Starbucks Ready-to-Drink North America Partnership with PepsiCo, I led the team on the most successful product launch in the history of their partnership.
1. Growth has slowed despite increased marketing spend.
2. The business needs senior growth leadership without adding executive overhead.
3. The brand lacks a clear competitive distinction.
4. Teams are executing, but are not aligned around a clear strategy.
5. Retail or channel expansion is outpacing strategic clarity.
I partner with founders and leadership teams who are past the startup hustle but not yet ready for traditional executive overhead. You know your brand has potential, but growth feels harder than it should. You want clarity, strategy, and momentum — not more tactics. You don’t need louder marketing. You need sharper marketing.
I blend strategic rigor with real-world, experienced, commercial savvy.
That means we:
Clarify what makes your brand distinct, so you win the right customers.
Bring focus to your growth strategy so your resources compound instead of scattering.
Build systems and operating rhythms that turn strategy into repeatable results.
This isn’t theoretical consulting. It’s strategy built for execution and velocity.
At the $3M–$50M stage, brands often hit a glass ceiling because:
I've won every creative and effectiveness award multiple times including...
