I believe most companies don't have a marketing problem.
They have a clarity problem.
As brands grow, marketing becomes more complex. Teams become fragmented. Priorities multiply. Decisions slow down. Too often, fear disguised as logic leads to watered-down positioning, reactive marketing, and growth that becomes more expensive and less effective. That's where I come in.
I help founder-led consumer and CPG challenger brands break through stalled growth by sharpening positioning, aligning leadership, and helping teams make the strategic decisions that unlock smarter, more profitable growth.
My philosophy is simple: you don't outgrow competitors by outspending them. You outsmart them with a sharper strategy.
Before launching FEARLESS, I spent more than 25 years building iconic brands at Leo Burnett, Energy BBDO, and BBDO Worldwide, partnering with leadership teams at companies including Procter & Gamble, PepsiCo, Starbucks, Frito-Lay, Mars Food, SodaStream, and others. My work has been recognized for both creative excellence and marketing effectiveness, but the greatest reward has always been helping ambitious brands find the clarity and conviction to grow. Today, I work with founders and leadership teams through three core engagements:
Strategic Growth Reset™ to uncover what's making growth inefficient and identify the highest-impact opportunities.
FEARLESS Brand Strategy Intensive™ to sharpen positioning, align leadership, and create a focused strategy for sustainable growth.
FEARLESS Growth Advisory™, where I serve as an ongoing strategic partner, helping leadership teams make smarter decisions, maintain focus, and outsmart larger competitors as they scale.
I also speak to leadership teams and organizations on fearless decision-making, challenger brand growth, and building distinctive brands that win in crowded markets. Everything I do is grounded in one belief: Growth doesn't come from bigger budgets. It comes from sharper decisions.
💥 Let’s make your brand impossible to ignore.
“Anna’s commercial acumen and ability to connect with the business in its own language — financial KPIs, distribution and POS targets — meant we had a true strategic partner supporting growth at every level. Hercalm, unflappable leadership helped us navigate complex global strategy and budget decisions with confidence.”
— Roisin Hennerty, Former CEO Ornua Foods Americas
I helped grow The General Insurance, a true challenger brand, to over $1 billion in revenue in a category dominated by huge players with $2 billion ad budgets like Progressive, Geico, and State Farm.
On Kerrygold, I assisted the team in hitting $1 billion in annual revenue within 5 years of working on the business while also growing the revenue in the U.S. by 20% every year from 2016 to 2024.
On Lay’s potato chips, I collaborated with the team on leading the largest turnaround in the 75-year history of the business and drove $100 million in incremental sales three years in a row.
The Holiday campaign my team led for Kohl’s department stores was the most successful in the 90-year history of the business, hitting #2 in top-of-mind awareness only behind Amazon.
On the Starbucks Ready-to-Drink North America Partnership with PepsiCo, I led the team on the most successful product launch in the history of their partnership.
1. Growth has slowed despite increased marketing spend.
2. The business needs senior growth leadership without adding executive overhead.
3. The brand lacks a clear competitive distinction.
4. Teams are executing, but are not aligned around a clear strategy.
5. Retail or channel expansion is outpacing strategic clarity.
I partner with founders and leadership teams who are past the startup hustle but not yet ready for traditional executive overhead. You know your brand has potential, but growth feels harder than it should. You want clarity, strategy, and momentum — not more tactics. You don’t need louder marketing. You need sharper marketing.
I blend strategic rigor with real-world, experienced, commercial savvy.
That means we:
Clarify what makes your brand distinct, so you win the right customers.
Bring focus to your growth strategy so your resources compound instead of scattering.
Build systems and operating rhythms that turn strategy into repeatable results.
This isn’t theoretical consulting. It’s strategy built for execution and velocity.
At the $3M–$50M stage, brands often hit a glass ceiling because:
I've won every creative and effectiveness award multiple times including...
